His Highness Sheikh Zayed Bin Sultan Al Nahyan (may his soul rest in peace).
Franchising is a successful model and is one of the world’s fastest growing and most dynamic industries because it offers a lower-risk, structured and more stable means of doing business.
Through its tried and tested systems, marketing power and its abilities to develop entrepreneurial talents through the transfer of technology and knowhow, franchising helps businesses succeed in fiercely competitive global market conditions.
On a macroeconomic level, franchising is an effective instrument for countries to develop small and medium-sized enterprises which are the heart and soul of sustainable healthy economies, contributing to GDP and job creation.
Entrepreneurs, organizations, governments, and the society at large require a high level of consciousness to understand the importance and benefits of franchising in supporting the growth of their businesses and the economies of their countries.
Hence, the significant role of The Franchise Trainer™ which offers an innovative bilingual franchise educational platform, advanced training methods and progressive consultancy services, never before offered in the Middle East region.