W. Chan Kim
A South Korean business theorist, and a professor and a co-director of Strategy and Management at the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France.
Instead of battling to promote your franchise brand in the jammed “Red Oceans”Mean businesses/markets where severe cutthroat competition exists which turns the ocean gory and bloody. of franchise brokers, The Franchise Trainer™ offers you an advertising opportunity in the “Blue Ocean” to unlock new demands and to open up a new market space, where there is very little competition.
Annual Advertising Fees
A worthy investment for the most productive results