Management of the Franchise Marketing Program
(SPECIFIC TO FRANCHISORS/MASTER FRANCHISEES IN THE EXPANSION STAGE)

Program Purpose

Setting up, managing, and executing franchise marketing strategy and plans.

“True ignorance is not the absence of knowledge, but the refusal to acquire it.”
Karl Popper

An Austrian-born, British philosopher, generally regarded as one of the 20th century's greatest philosophers of science.

Program Synopsis

After undertaking a thorough data collection process to obtain detailed insights into the business concept, the consultant will provide suggestions for a franchise expansion strategy and for setting up the most appropriate and mutually agreed franchise marketing budget.

Taking into account factors such as investment on the unit level, complexity of operation, cost and nature of support programs, the consultant will present recommendations for the critical business areas that form the foundation of franchise marketing such as potential franchisee profile, type(s)/scenario(s) for granting a franchise to cater to differing market requirements, franchise support package and related franchise fee structure, royalties and marketing levies.

Additionally, the consultant will review and revise existing franchise marketing material including proposals, presentations, prospectuses, and legal documents.

As part of the program, the consultant will generate franchise leads by way of agreed franchise events and third-party franchise marketing companies and will continue to follow up and manage the interest in establishing and operating the franchise business/unit.

Subsequently, the consultant will qualify and screen franchise candidates according to the agreed criteria of financial and managerial capabilities and will manage the entire process of negotiating the agreement and granting the franchise rights.

Upon the execution of the franchise agreement, the consultant will supervise the provision of initial and ongoing support services and training to the newly appointed franchisees and will provide continuous coaching to the franchise operational support team.

Program Language: English or Arabic subject to client’s requirements.