Productive Families and Home-Based Business Franchise Program

The term “Productive Families” is more popular in the Middle East region, whilst the term “Home-based Business” is used elsewhere in the world.

Productive Families is a wider concept, since families and individuals especially women may work from home as well as other production units or work space.

Although both concepts contribute to the economy, they are still considered in many societies and in many cases as part of the shadow or black economy where revenues from such activities are not accounted for in calculating the GDP (gross domestic product) of a country.

In addition to tax evasion, the danger is that these underground economic activities may in some cases embrace social violations or illegal activities punishable by law.

The purpose of this program is to identify indigenous productive families and home-based businesses that can be developed to a franchise model under a legal entity which provides the platforms for logistics, supply chain, managerial, technical, operational, administrative and marketing support to empower families and individuals to focus on the production and quality component of the process and increase their opportunities for better income and conduce to better living standards and eventually alleviate the risks of informal economies.

“In a country where employment opportunities are not growing fast enough, the fear of change tends to be very acute.”
Manmohan Singh

An Indian economist and politician who served as the Prime Minister of India from 2004 to 2014.

The most important stage in the program is the development of a sustainable, mutually rewarding and profitable commercial model for a holding company which will offer the foundation for sourcing, procurement and distribution of products and services, logistical support, supply chain, managerial, technical and operational support and branding and marketing services.

Nonetheless, there are several other players in this program and their active participation and positive contribution to it is crucial to its success. These constituents include but not limited to policymakers, leaders, and officials of SME organizations, philanthropic foundations, major business leaders, retailers, industrialists, and manufacturers, banks, funding firms and money-lending/financial institutions.

The Productive Families and Home-based Business Franchise Program aims at leading and guiding all parties involved in the program through the various development stages which include the identification of target groups and suitable business categories, awareness campaigns, and capacity-building programs, in addition to trade delegations for government officials and businesspeople to explore opportunities of cooperation and trade protocols with worldwide organizations with mutual interest in the subject of productive families and home-based business.

Program Language: English or Arabic subject to client’s requirements.