Your Comprehensive Guide to Become a Professional Franchise Manager

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Experts Roundtable Discussions

Practical Views & Perspectives

What is this Course About?

Franchise manager’s leadership capabilities, knowledge, skill and attitude.
A paradigm shift in franchise management, and marketing.
Innovative practices in managing a successful portfolio of brands.

Course Duration: (8 Hours over 2 Days). 4 hours daily, from 11:00am to 3:00pm Dubai time.

Course Target Dates: Tuesday & Wednesday - 20th & 21st September 2022. The Franchise Trainer™ reserves the right to reschedule the course for alternative dates in the event of an unforeseen circumstance.

Main Course Units:

Day One: Hard Skills Vs. Soft Skills, Types of Intelligence, Who is a Franchise Professional?, Difference Between Franchise Manager, Consultant and a Broker, the 10 M’s of franchise Management, Franchise Manager Job Description, What is a Certified Franchise Executive, Top Qualities of a Successful Franchise Professional.

Day Two: Pillars of Franchising, Franchisor/Franchisees Covenants, Ethical Responsibilities of the Franchisor, Franchise Formats - Franchisee Support Package, Managing Franchise Inquiries, Franchise Terms & Conditions, the 10 P’s of a wining franchise marketing Strategy.

Course Language: Arabic.

What’s in it for you?

Cultivate the concept of success in managing a franchise business.
Develop the skills, professional behaviour of a successful franchise professional.
Understand the nitty-gritty of your job as a franchise manager.
Discover the 15 Top Qualities of a Successful Franchise Professional.
Differentiate between franchise models/patterns.
Identify the most important elements in supporting franchisees.
Learn how to produce a franchisee support package & franchise offering.
Formulate a comprehensive plan for marketing your franchise brand.
Set your own values for success in franchising.
Avoid practices that are inconsistent with the ethics and values of franchising.
Demonstrate success in franchising, & MAKE A DIFFERENCE.

Who Should Attend this Training Course?

Franchisor Owners, Franchise Managers, Consultants, Brokers, Operations Mangers, Business Development Managers, Marketing Managers, Regional/Area Managers.

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