For 18 years, Mustafa has received mentorship and inspiration by His Highness Sheikh Mohammed Bin Rashid Al Maktoum during his work at The Government of Dubai. Where he was involved in major national initiatives and projects such Dubai Shopping Festival, Dubai Summer Surprises, the Establishment of the Department of the Economic Development, Entilaq Program, Dubai Cares, the Projects under the Executive office of the Ruler of Dubai, & the Mohammed bin Rashid Knowledge Foundation, with a $10 billion fund to drive education and leadership across the region.
A graduate of Concordia University, Canada, and Yale University Global Executive Leadership Program (YGELP), Mustafa is a member of the Mohammed Bin Rashid Establishment for Young Business Leaders, a member of Young Presidents’ OrganizationYPO (the largest global network of young chief executives).
Being a serialwith outstanding business leadership characteristics and with more than 18 years of experience in the public sector, Mustafa is leading a substantial initiative for franchise education in the Middle East region, and is significantly involved in the small business incubation program at , dedicating much of his time and energy to support the growth of innovative SME businesses in achieving its sustainable development goals worldwide.
Mustafa also serves as a Partner & Personal Advisor for His Royal Highness Prince Khaled Bin AlWaleed Bin Talal Al Saud of Saudi Arabia to support and grow HRH business network across the MENA region and beyond.