Supporting Small and Micro Businesses Through Franchising
Ignite the Growth of the Franchise Industry

Spearhead a Momentous and Transformative Movement to Build a Thriving and Sustainable Franchise Industry in your Country.

Course Main Sessions

Franchising Made Simple (Theory & Practice): A presentation covering an essential understanding of franchising, and its stakeholders on a country level and the examination of its basic legal and economic elements.

Mentoring Programs to Support Franchisees: Managerial, operational, and technical support guidelines, followed by a brainstorming session to visually identify and organize packages for preliminary and continuing support to franchisees.

Pros & Cons of Franchising – Is It a Good Strategy to Support SME? A discussion document covering the financial, operational, administrative, and strategic benefits of franchising and its drawbacks and challenges from a franchisor and a franchisee point of view.

Through the Wormhole to Franchising – Who are the Suppliers of the Franchise Industry? A metaphoric mind mapping presentation built on a journey to space where participants will meet 25 people who are offering services to the franchise industry.

An International Franchise Agreement VS. An Arabic Version: Teamwork analysis to clarify what makes an Arabic version of a franchise agreement different, through examining the types and standards of international agreement, in addition to a description of the main headers, and elements of intellectual property rights.

A Full Review of the Most Commonly Used Franchise Models: A presentation followed an exchange of views by the participants to decide which types are most suitable for nationwide inward and outward franchise brands.

Inward & Outward Franchising: A group work session where participants will be split into two groups to discuss and analyze factors affecting inward and outward franchising, and the benefits and downsides of each from cultural, commercial, and economical levels. Then, each group will present its results to the other group for feedback.

Favorable Franchise Terms & Conditions: A brief on the headlines of a standard franchise proposal/term sheet, followed by a practical exercise to gather feedback from participants.

Franchising … Discipline & Chaos: A review and assessment session to discuss what is ethical franchising, and what are the conceivable setbacks in franchise expansion, and the possible causes for failure.

Money Talks: A presentation on the feasibility of a franchise model covering investment levels vs Return on Investment “ROI”).

Franchise Ecosystems: A real-life analogy on the variables governing the conditions in a franchise market, and the required infrastructure for supporting franchise success, complemented by a review of relevant data and statistics from mature and emerging markets.

The Role of Franchise Associations: A deliberation/reflection session to discuss the different viewpoints on the requirement to have a franchise association or a similar governing body.

Decoding the Franchise Gene: A presentation to explain why franchising is a natural commercial choice? The Makeup of an entrepreneurial DNA.

Micro-Franchising – Franchise in a Box™ (Plug & Play Franchise™): A presentation on how to design a small business concept to support governmental plans for the nationalization of jobs, the parties involved in the process, and the key success factors and the potential challenges.

How About a Nano Franchise™? – Granting a Franchise on a Nano Scale: Building the commercial foundation, logistical infrastructure, and marketing systems for sheltering and incubating vocational franchise opportunities that benefit the vulnerable groups in society, including the elderly, the disabled, at-risk youth, women and families, individuals under rehabilitation, minorities, and the displaced to teach them a craft or handiwork and to create an income opportunity for them.

Think Outside the Box: How can franchising support the nationalization of jobs? Entrepreneurs are the engines for success, but who else is involved in the cycle of job creation? Guided by the trainer, participants will be divided into two groups to discuss and compile a special program for offering job opportunities ending with franchise ownership.

Nothing Should Possibly Hold Us Back: A discussion session for identifying the gaps, obstacles, and challenges to launch a nationwide franchise program, and the means to mitigate them.

Alignment of Objectives – Why Employ a Nationwide Franchise Initiative? A brainstorming session to identify country-specific future vision(s) and existing governmental plans, programs and policies, and national indicators of economic, political, and socio-cultural objectives. This includes business and investment priority sectors, job nationalization plans, and the goals for annual growth rate of Gross Domestic Product (GDP).

The Rationale Behind Selecting Specific Brands to Join the Franchise Initiative: A working document to discuss the criteria for selecting innovative brands to join an SME franchise program, in addition to the provision of a preliminary list of business categories suitable for micro-franchising.

The Role of Banks & Financial Institutions: A brief guide for identifying and qualifying entrepreneurs, and packaging finance products for franchise business loans.

Start with the End in Mind: What would be the broad and sector-specific objectives of a nationwide franchise program? A brainstorming session to identify the expected returns in alignment with the country’s vision for supporting SMEs.

A Nationwide Impact-Driven Franchise Strategy: A presentation on a blueprint for a strategy integrating SME as the backbone for economic development in alignment with governmental visions across diverse economic sectors.

How to Make the Franchise Initiative Profitable for all Parties Involved? A review of the main elements of the program, and identification of income drivers, tools, and channels, which can become a source of revenue via sponsorships and advertising.

Food for Thought: Position your country on the world franchise map as a franchise-friendly market.

Hire a Consultant or Rely on Your Internal Resources? A Final Discussion Point: Consultants may not be able to fill your jobs, but maybe better in managing and leading the program. From setting the goals and establishing Key Performance Indicators “KPIs” to drafting a Request for Proposal “RFP”, selecting the consultant(s) and managing the progress of the program.