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| PROGRAM HOSTS |
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DR. LJILJANA KUKEC
Board Memeber of European Franchise
Association and President of Croatian Franchise Association. |
SARY HAMWAY
Founder & CEO
The Franchise Trainer |
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| FOCUS AREAS |
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Pillars of Successful Franchising. |
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International Franchise Expansion. |
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The Franchise Professional. |
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Investor Lead Management. |
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Franchise Legalities. |
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AI in Franchise Sales and Franchisees’ Recruitment |
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Franchise Financial Modelling. |
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Managing Franchisee Performance. |
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Franchise Growth Strategies. |
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Crisis and Conflict Management. |
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Franchise Marketing and Promotion. |
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Franchise Governance and Decision Rights Frameworks.
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| PROGRAM HIGHLIGHTS |
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| KEY TAKEAWAYS |
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Understand franchising as a growth model. |
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Identify conversion gaps, and improve selection processes. |
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Strengthen franchise governance and accountability. |
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Handle franchise relationships and underperformance. |
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Manage performance through systems and data. |
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Build a scalable, high performing franchise network. |
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Build legal knowledge to protect the brand. |
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Prepare for international franchise expansion. |
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Optimize franchisees’ recruitment funnel. |
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Design sustainable franchise economics and growth scenarios. |
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| CERTIFICATION |
| Participants Receive a Certificate Issued by the Croatian Franchise Association. |
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